Built for
 Five-Star Living. 

Towels, bedding, and home essentials designed to perform at scale—across hospitality, retail, and residential spaces.

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Two Ways to Partner

We tailor pricing, product selection, and support to how you work.

Wholesale

For hotels, boutique properties, short-term rentals, and retailers looking to stock or resell.

 

Access volume pricing, operational support, and products built for repeat use.

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Trade

For interior designers sourcing for client projects.


Exclusive pricing, curated recommendations, and support across residential and commercial spaces.

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Designed for Stay After Stay

Produced by the same manufacturing partners trusted by leading luxury hospitality brands, including Four Seasons, The Ritz-Carlton, and Hyatt. 

Our products are built to meet the standards of high-performance environments.

With premium materials and seamless operations, Italic delivers the confidence to scale without compromise.

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Who It’s For

Hospitality

Boutique hotels, inns, and short-term rentals focused on guest experience.

Retail

Boutiques and online stores seeking design-led, high-margin essentials.

Interior Designers

Trade partners sourcing for residential and commercial projects.

And More

Developers, stylists, and anyone building or operating a space where quality matters.

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Built for How You Work

Built to support how you source, stock, and scale.

For Wholesale Partners

  • Volume-based pricing

    Flexible margins designed to scale across properties and retail.

  • Custom product programs

    Tailored offerings built around your needs.

  • Reliable core inventory

    Consistent stock built for repeat purchasing.

For Trade Partners

  • Trade-exclusive pricing

    Preferred rates for client projects.

  • Design-led collections

    Cohesive palettes across bath, bed, and home.

  • Project support

    Guidance tailored to your space and specifications.

Built Across Bath, Bed, and Home

Ultraplush Towels 

100% Australian cotton. Ultra-dense, highly absorbent.

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Luxe Sateen Bedding

Smooth, breathable, and designed for daily use—designed.

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Design-Led Towels 

100% Australian cotton. Pattern-driven towels designed to elevate the space.

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Bath Essentials

Timeless pieces designed for everyday rituals.

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Aroma

Swiss-developed fragrance. Ceramic vessels. 100% vegan soy wax.

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Why Italic

Better materials. Better design. Built to modern retail.

ITALIC

Standard Brands

Premium fibers and long-staple cotton

Mixed or commodity materials

Commercial- grade durabilty

Standard consumer-grade construction

Modern, editorial design

Generic home basics

Reliably soft, absorbent, and long-lasting

Quality varies from product to product

Direct parternship and flexible programs

Rigid wholesale structures

How It Works

1. Apply
Submit your application for wholesale or trade access.

2. Get Approved
Our team reviews your request and shares tailored pricing and program details.

3. Build Your Order
Select products, quantities, and specifications based on your space or project.

4. Receive Your Quote
We provide a detailed quote and invoice for your order.

5. Confirm & Fulfill
Once payment is received, your order is processed and prepared for delivery.

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Tell Us About Your Project

Share a bit about your space, business, or project, and we’ll tailor recommendations and pricing to fit your needs.

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In Good Company

Chosen by those building and selling thoughtful spaces—across hospitality, retail, and home.

In Residence

Real homes. Real stays. Real results.

From Our Partners 

2000+ Wholesale Buyers who recommend us

Press

Real Simple:

Named “Best Bath Towel” after testing 99 options

The Spruce:

“Plush, fast-drying, and built to last”

Explore Our Best-sellers

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